Essay Classroom Teacher Observation Report - 1186 Words

A. Evaluation Form or Observation Protocol The evaluation form that was used to evaluate a classroom teacher’s performance is a rubric used by the school district (Hillsborough County Public Schools, 2012). A1. Performance Factors The teacher was rated using a rubric with specific criteria in four domains including planning and preparation, the classroom environment, instruction, and professional responsibilities (Hillsborough County Public Schools, 2012). Within each of these domains are components which are the performance factors that are relevant to classroom teachers. In domain one the components include: demonstrating knowledge of content and pedagogy, demonstrating knowledge of students, setting instructional outcomes,†¦show more content†¦When the teacher was talking about how the students would do during the lesson, she did reflect that there were some that would grasp the concept easily, but others that were still having a difficult time with identifying letters and sounds so would struggle with this lesson. I immediately thought that it might be effective to incorporate differentiated instruction which was not mentioned during the pre-conference. The teacher planned a variety of activi ties such as songs, word card and letter match, and center activities. When I listened to the teacher describe the lesson, I noticed there was a lack of text being included. I know that best practice is to teach phonics-based skills within text, so this was a concern for me. Reflecting on the pre-conference I know that the teacher does use data to show that her students need the skills, but plans lessons based on the whole group. This is a new teacher in the district, and she is still trying to learn the curriculum and the Common Core foundational skills. She seems to be struggling on how to integrate the skills into the daily reading block. C. Completed Evaluation Form The results of the observation are attached. The areas that were rated are marked with a red letter X. D1. Recommendations for Improvement in Teacher’s Performance Based on the results from the observed lesson theShow MoreRelatedClassroom Observation. The Fundamental Of Classroom Observation1393 Words   |  6 PagesClassroom observation The fundamental of classroom observation is to evaluate teachers’ instruction performance during classes by using assigned observers and evaluation tools (Gallagher et al, 2011; Learning Point Associates, 2010). 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As teachers we know there is much more that goes into being an effective teacher then just teaching our studentsRead MoreEarly Childhood Field Teachers Do Not Use The Traditional A Standard Grading System819 Words   |  4 PagesIn the early childhood field teachers do not use the traditional A to F grading system to provide a valid measure of where the students are at. When meeting with parent about the progress of their student educational progress, teachers provide work samples from a portfolio. Within the portfolio there are pictures of the student completing projects and participating in classroom activities, weekly writing samples, several self-portraits drawn throughout the year, formal assessments done on mathematicalRead More Assessing Teachers’ Effectiveness Essay1376 Words   |  6 PagesThe techniques used in evaluating effectiveness of teachers have changed over time together with the definition of effective teaching. 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World Food Supply Is Lower Than Demand While Population Grows by Movie Review

Essays on World Food Supply Is Lower Than Demand While Population Grows by GeoBeats News Movie Review The paper "World Food Supply Is Lower Than Demand While Population Grows by GeoBeats News" is a good example of a movie review on environmental studies. The increase in population is one of the key factors that have contributed to the decline in the production of food. Although other factors such as bad weather, high cost of production and energy-related costs have generally affected food production, the increase in population has put pressure on the major agricultural resources- water and land. The land OECD-FAO Agricultural Outlook 2011-2020 reveals that agricultural land in many areas in highly constrained, and this has led to a decline in food production. Although some have argued that the use of modern technology and approaches to farming will guarantee increased food production, it is clear that the increase in population might render such technologies useless as there would be no land to farm.   In a short YouTube video by GeoBeats News, the idea of food scarcity amid the growing population is well covered. This short video shows that as the population continues to increase, the production of the most staple foods such as rice, soybean, and corn has significantly reduced. One of the fundamental problems faced by many societies today is the inability to produce more food without destroying natural habitats. There are two major issues that arise when food production and population are considered. First, as the population continues to grow, key natural resources such as forests are overexploited with the aim of producing more food, and this leads to other problems such as a reduction in the water supply. This then further complicates the problem. Secondly, as the population continues to increase, more people are moving into towns and cities. As a result, more people demand food without having land to farm, and this further makes it difficult to produce enough food to serve the increasing population.

Airbus Case Analysis free essay sample

INTRODUCTION Until 1980, the American manufacturers in the aerospace industry enjoyed an exclusive control of the aerospace industry despite the entry of the European-based Airbus industry in the late 1960s. The American manufacturers dominated the industry at the time that it was difficult for the European manufacturers to compete, but just like all industries resources and capabilities are fundamental building blocks for a firm’s strategy. Some business organizations especially those in the airline industry must face situations whereby to succeed depends on both internal and external factors. Boeing enjoyed the global market leadership of the aerospace industry for several decades. As it is common for most market leaders, Boeing fell victim of organizational inertia. The company failed to improve its production processes and come up with new and creative products. Although Airbus faced challenges at its entry, within two decades it became a major competitor of Boeing. As a new company, Airbus never rested but continually introduced different innovations in its planes. It seems that in the head to head competition, Airbus presently has the upper hand over Boeing. SITUATION ANALYSIS I performed a macro analysis, using tools like VRINE, PESTEL and Porters five forces to analyse the external environment. I performed an analysis of the industry environment and the firm including its financial situation. The Industry The commercial aircraft industry is dominated by two heavyweights, Boeing and Airbus. The aerospace industry is one of the most capital-intensive industry in the world. It faces both internal and external factors such as rivalry. One important characteristics of this industry is the high entry barrier of heavy capital investment required and a lot of government involvement. In the late 1990s and early 2000s, the September 11 attack affected the aerospace industry as they were hurting from a worldwide economic recession. Macro Environmental Forces The macro environmental forces that impacted Airbus and its competitors in the aerospace industry include the worldwide economic slowdown as stated earlier and the sharp decline in air travel resulting from the terrorist attack in USA. The worldwide fall of the airline industry resulted in most airline industry cancelling orders for new aircraft creating loss of revenues and intensified the competition between Boeing and Airbus, the only two companies in the commercial aircraft market. Consumers/Stakeholders In every industry success is determined by the response of the consumers. It was determined that EAD and BAE, airbus executive committee and partners were the most power stakeholders owning 80% and 20% respectively and the ones to be most affected by a new strategy. Level of competition Using the five forces analysis, one of the five forces that pose the most serious challenge is rivalry. Airbus and Boeing are competing against each other for consumers and best prices. The rivalry is intense and there is a serious fight to dominate market share. The power of buyer also increases competition in the industry. The threat of new entrants is generally weak mostly because of the high entry barrier and there is limited information provided on the threat of substitutes. Airbus found a niche in the US market for smaller aircrafts. The company was innovative in its design and introduced new products to the market. Boeing was not as successful as Airbus in designing new products. Another challenge would be the bargaining power of the buyers. Buyers would focus on the product that is more cost sensitive. Airbus is also in a position to charge lower prices than does Boeing because of its comparatively leaner manufacturing system. Boeing Strategy Boeing dominated the world market with its 747 jumbo jet family of aircraft. In the 1970s, it was allowed to fly any number of flights therefore there was increased number of flights on popular routes. Airlines found that the use of Boeing aircraft was expensive for frequent flying. There was a demand for wide body aircraft with two engines which Boeing was not interested at manufacturing at the time. Boeing launched lesser models of aircraft compared with airbus. Unlike Airbus, Boeing did not use computers to design its aircraft therefore they designed it manually which consumed a lot of time. Their internal capability was a bit weak seeing that in 1995 when they were able to have more customers than Airbus failed to stick to its delivery schedule. Boeing failed to reconstruct its production process and that enabled Airbus to compete. A VRINE analysis performed on Boeing shows that its current resources and capabilities seem not to have any competitive advantage over Airbus at the moment. Airbus Strategy 80% owned by EADs and 20% by BAE. Computer aided design capabilities. A VRINE analysis performed on Airbus shows a high level of competitive advantage as it provides lower costs and also innovative aircrafts. As both companies battles for market share they gamble using different strategy, Airbus is banking on the A380 jumbo jet and airline. Its strengths include the production processes and practises. They were market share leaders because Boeing lost its market share. Boeing had outdated production facilities and no counter to Airbus’ A380 Airbus competition strategy Airbus’s reorganisation has definitely increased the company’s ability to compete with Boeing and earn its leading market share on the aerospace industry. In 2002 Airbus reported a turnover of $24. 3 billion. In 1974, Airbus launched its first product A-300, a wide body aircraft with twin engines and twin isles; this reduced the flying cost of the companies. Boeing aircraft was expensive for frequent flying. In 1990, Airbus launched 4 families of products while Boeing launched only two. Airbus planes are newer in design and cheaper to own than Boeing. Airbus differentiated itself from Boeing by innovating different products. Airbus took a technological lead by offering common cockpit configuration. Installing similar cockpits across models means that airline companies could now use the same crew for different models of Airbus planes. The aircraft design of Airbus also differentiate it from Boeing. For example, the Airbus A-320 was designed with 7. 5 inches wider fuselage than that of Boeing 737 giving airline space to add more seats in six across configuration. In 1984 Airbus created a first commercial flyer jet with fly-by-wire controls and side sticks and was designed to meet the requirements of short distance routes. Airbus’s strategy seems to be a low cost leader. It also capitalises on its current competitive advantage in manufacturing efficiency. Airbus is using their ability and excellence in design to ensure they meet their strategic target of cost leaders. Boeing’s response to Airbus strategy Boeing was slow to respond when Airbus entered the commercial aircraft segment of the aircraft industry. Perhaps Boeing believed their presence and market dominance would allow them the luxury of not being threatened by new entrants. Giving the capital requirements, manufacturing complexity and other entry barriers perhaps Boeing was justified in its initial stance. Unfortunately it held on to this perspective for too long. As Airbus became an obvious competitor, Boeing attempted to neutralize them through attacks on their funding structure. Airbus was a consortium of several European countries. The argument was they had an unfair advantage based on government backing of their debt and a loose requirement they even pay back their debt. Airbus’ response was to restructure the agreement among countries and restructure the organization to reduce the validity of Boeing’s complaint. Boeing also reacted to Airbus product lines by introducing new planes of its own. Unfortunately several of Boeing announcements were just procrastinations as they never materialized into new aircraft. Even planes that did get built were generally incremental modifications to their existing fleet. Boeing took a reactive incremental approach to product evolution. Airbus on the other hand was extremely innovative in its new product designs. The designs were planned to take advantage of Airbus manufacturing efficiencies. Furthermore, Airbus not only attempted to gain cost advantage from its production efficiencies, it also delivered efficiencies to customers that encouraged the customers to have a fleet of Airbus planes. The similarity in cockpits reduced training cost and added pilot scheduling flexibility for Airbus customers. Boeing cockpits were unique for each model and very different across its product mix. THE FIRM AND ISSUES Airbus has a growing market share. Their mission was to fill the global market needs and design the aircraft in the users mind. They implemented their strategy by producing the most comfortable and economic airplanes available. They had a global partnership and were very innovative in their technology. External environment Airlines competitiveness needs a lowered operation cost by purchasing aircraft that supply operational economy or scale. There is difficulty entering the industry because of the high capital necessary to start manufacturing Internal environment They were very innovative. Airbus is backed by financial strength of privately owned partners and government. One weakness is that it is not a public company therefore do not enjoy the benefits of incorporation. They have the ability to use other technologies in commercial airline application. They continue the search for new technology to embark on a new niche. They aim to increase global market share and improve financial position. RECOMMENDATION They should maintain their current strategy and try to be a cost leader in every segment of the commercial aircraft industry. They should reconstructure their partnership. Since there is a high concentration on niche, they should focus less on that and improve their consortium structure. If that works, stakeholders would also benefit from the new structure. Merging is an option to allow expansion and growth. It is advised to start to focus on the wide body segment so they can maintain their competitive advantage. Need aircraft to compete against Boeing 737. They should not relax but continue to produce innovative products. Every evaluation should be planned or acted upon with primary stakeholders, so at every decision made, they move forward immediately. This would help on a short term. On a long term, they should evaluate their current strategy every few months so they can capture any internal or external changes.

Th Marriage of Figaro Research Paper free essay sample

The Marriage of Figaro research essay Cigar premiered at the Burgomaster In Vienna on 1 May 1786, the cast for which Is included in the Roles section below. Mozart himself directed the first two performances, conducting seated at the keyboard, the custom of the day. Later performances were by Joseph Weigh. 6] The first production was given eight further performances, all in 1786. [7] Although the total of nine performances was nothing like the frequency of performance of Mozart later success The Magic Flute, which for months was performed roughly every other the premiere Is generally judged to have been a success. The applause of the audience on the first night resulted in five numbers being encored, seven on 8 May. 8] Joseph II, who, in addition to his empire, was in charge of the Burgomaster,[9] was concerned by the length of the performance and directed his aide Count Rosenberg as follows: To prevent the excessive duration of operas, without however prejudicing the fame often sought by opera singers from the repetition of vocal pieces, I deem the enclosed notice to the public (that no piece for more than a single voice Is to be repeated) to be the most reasonable expedient. We will write a custom essay sample on Th Marriage of Figaro Research Paper or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page You will therefore cause some posters to this effect to be The requested posters were printed up and posted in the Burgomaster in time for the third performance on 24 May. [11] The newspaper Wiener Realization carried a review of the opera in its issue of 11 July 1786. It alludes to interference probably produced by paid hecklers, but praises the work warmly: Mozart music was generally admired by connoisseurs already at the first performance, If I except only those whose self-love and conceit will not allow them to find merit In anything not written by themselves.The public, however did not really know on the first day here it stood. It heard many a bravo from unbiased connoisseurs, but obstreperous louts in the uppermost storey exerted their hired lungs with all their might to deafen singers and audience alike with their SST! And SST; and consequently opinions were divided at the end of the piece. Apart from that, It Is true that the first performance was none of the best, owing to the difficulties of the composition.But now, after several performances, one would be subscribing either to the cabal or to tastelessness if one were to maintain that Herr Mozart music is anything but a masterpiece of art. It contains so many beauties, and such a wealth of ideas, as can be drawn only from the source of innate The Hungarian poet Prefer Chintzy was In the audience for a May performance, and later remembered the powerful Impression the work made on him: [Nancy] Storage [see below], the beautiful singer, enchanted eye, ear, and soul. Mozart directed the orchestra, playing his appropriate; the joy which this music causes is so far removed from all sensuality that one cannot speak of it. Where could words be found that are worthy to describe such joy? [13] Joseph Haydn appreciated the opera greatly, writing to a rend that he heard it in his dreams s4102361 rhea Marriage of Figaro researc h essay cigar premiered at the Burgomaster in Vienna on 1 May 1786, the cast for which is for months was performed roughly every other day,[5] the premiere is generally lugged to have been a success.The applause of the audience on the first night public (that no piece for more than a single voice is to be repeated) to be the most n time for the third performance on 24 May. [11] The newspaper Wiener Realization Nas generally admired by connoisseurs already at the first performance, if I except only those whose self-love and conceit will not allow them to find merit in anything Inhere it stood. It heard many a bravo from unbiased connoisseurs, but opinions were divided at the end of the piece.

Lab Report on Paper Towels Essay Example

Lab Report on Paper Towels Essay Example Lab Report on Paper Towels Paper Lab Report on Paper Towels Paper The purpose of this experiment is to find out which brand of paper towel, Decorator or Sparkle, is stronger and more absorbent. Of the two brands that will be tested, the Sparkle brand will absorb the most liquid because it has the thirst pockets and will be the strongest because it feels thicker. Materials and Methods For the first experiment we did the test for strength. We used a 600 ml beaker which we placed the sample paper towel over the opening of the beaker. The size of the sample towel was 234 mm. The paper towel was held it in place with a standard rubber band that was wrapped around the top of the beaker one time. We then took 5 ml of water and poured onto the paper towel. The weights that we used were 27 g each. The weights were placed on the paper towel one weight at a time until the paper towel ripped. The total amount of weight that it took to rip the paper towel was recorded. The process was then repeated for the second brand of paper towel. For the second experiment we did a test for absorbency. We used a graduated cylinder which was filled with 100 ml of water. The paper towel, which was . 34 mm, was immersed into the water for 15 seconds. The paper towel was removed from the water and allowed to drip until the drips were 25 seconds apart. At that time, the amount of water that was left in the cylinder was recorded. The difference in what was left and the amount that was originally in the cylinder is the amount of liquid that each paper towel held. The process was then repeated for the second brand of paper towel. The independent variable for the experiment was the paper towels. The dependent variable was the absorbency and strength. The constants for the experiment were the size of he paper towels that were used, the amount of water, the size of the beaker, the size of the cylinder and the amount of the weight. Results The results of the experiment for the test of strength were that the Sparkle brand proved to be the strongest. The average amount that the paper towel would hold before ripping was 583. 6 g, which was 159. 2 g more than the Decorator brand held. The Decorator brand only held 424. 4 g before it ripped. The results of the experiment for the test of absorbency were that the Sparkle brand proved to be the most absorbent. The average amount of liquid that the Sparkle brand paper Lowell held was 17. 4 ml which was 4. 6 ml more than the Decorator brand held.

Biography of Georges Seurat, Father of Pointillism

Biography of Georges Seurat, Father of Pointillism Georges Seurat (December 2, 1859 – March 29, 1891) was a French painter of the post-impressionist era. He’s best known for developing the techniques of pointillism and chromoluminarism, and one of his iconic paintings was instrumental in ushering in the era of Neo-Impressionism. Fast Facts: Georges Seurat Full Name:  Georges-Pierre SeuratOccupation: ArtistKnown For: Creating the techniques of pointillism and chromoluminarism, with scenes emphasizing smooth lines and colors blended by visual observation, not mixed pigmentsBorn: December 2, 1859 in Paris, FranceDied: March 29, 1891 in Paris, FrancePartner: Madeleine Knobloch (1868-1903)Children: Pierre-Georges (1890-1891), unnamed child (died at birth, 1891)Notable Works:  Bathers at Asnià ¨res, A Sunday Afternoon on the Island of La Grande Jatte, The Channel of Gravelines, Petit Fort Philippe Early Life Georges Seurat was the third and youngest child of Antoine Chrysostome Seurat and Ernestine Seurat (nà ©e Faivre). The couple already had a son, Émile Augustin, and a daughter, Marie-Berthe. Thanks to Antoine’s success in property speculation, the family enjoyed considerable wealth. Antoine lived separately from his family, visiting them weekly rather than living under the same roof. Georges Seurat began studying art early; his first studies occurred at the École Municipale de Sculpture et Dessin, an art academy run by the sculptor Justin Lequien near the Seurat family’s home in Paris. In 1878, he moved to the École des Beaux-Arts, where his studies followed the typical courses of the time, focusing on copying and drawing from existing works. He finished his artistic training in 1879 and left for a year of military service. Early Career and Innovation When he returned from his military service, Seurat shared a studio with his friend and fellow artist Edmond Aman-Jean, where he worked to master the art of monochrome drawing. In 1883, he had his first work exhibited: a crayon drawing of Aman-Jean. The same year, he spent most of his time working on his first major painting, Bathers at Asnià ¨res. Final Study for Bathers at Asnieres by Georges Seurat. Francis G. Mayer / Getty Images Although Bathers at Asnià ¨res had some impressionistic influences, specifically in its use of light and color, it broke from that tradition with its textures and outlined figures. His process also departed from impressionism, as he sketched out several drafts of the piece before actually starting to work on the final canvas itself. The painting was rejected by the Paris Salon; instead, Seurat showed it in May 1884 at the Groupe des Artistes Indà ©pendants. Among that society, he met and befriended several other artists. However, the society’s disorganization soon frustrated Seurat and some of his friends, and together, they split from the Indà ©pendants to create a new artists’ society of their own, called the Socià ©tà © des Artistes Indà ©pendants. Georges Seurat was heavily influenced by contemporary ideas about color theory, which he tried to apply to his own works. He subscribed to the idea of a scientific approach to painting with color: that there was a natural law to the way colors worked together to evoke emotion in art, similar to how musical tones worked together in harmony or dissonance. Seurat believed that he could create a new artistic â€Å"language† using perception, color, and lines. He called this theoretical visual language â€Å"chromoluminarism;† today, it’s included under the term divisionism, referring to how the technique requires the eye to combine adjacent colors, rather than the artist mixing pigments before painting. Family Life and Famous Work Right on the heels of the debut of Bathers at Asnià ¨res, Seurat began work on his next piece, which would come to be his most famous and enduring legacy. A Sunday Afternoon on the Island of La Grande Jatte depicts members of different social classes all spending a leisure afternoon at a park on the waterfront of the Seine in Paris. Sunday on the Island of la Grande Jatte by Georges Seurat. To create the painting, Seurat used his color and pointillism techniques, using tiny dots of individual colors overlapping and adjacent to each other so that they would be â€Å"blended† by viewers’ eyes, rather than mixing the paints themselves. He also prepared for the painting by spending significant time at the park he depicted, sketching his surroundings. The resulting painting measures 10 feet wide and currently is displayed at the Art Institute of Chicago. A smaller, related study, Study for A Sunday Afternoon on the Island of La Grande Jatte, resides in New York City in the Metropolitan Museum of Art. Although Seurat never married, he had a significant romantic relationship with Madeleine Knobloch, an artist’s model. She was the model for his 1889/1890 painting Jeune femme se poudrant, but they took pains to conceal their relationship for some time. In 1889, she moved into Seurats apartment, and she became pregnant sometime in 1889. The couple moved to a new apartment to accommodate their family, and Knobloch gave birth to their son, Pierre-Georges, on February 16, 1890. Final Years and Legacy During the summer of 1890, Seurat spent most of his time at the commune of Graveline, along the coast. He was incredibly prolific that summer, producing four canvas paintings, eight oil panels, and several drawings. Out of his works from that time period, the most notable was his painting The Channel of Gravelines, Petit Fort Philippe. The Channel at Gravelines, in the Direction of the Sea by Georges Seurat. Francis G. Mayer / Getty Images Georges Seurat began working on another painting, The Circus, but he did not live to continue innovating and working. In March 1891 he fell ill, and on March 29, he died at his parents’ home in Paris. The nature of the illness that caused his death is unknown; theories include meningitis, diptheria, and pneumonia. Whatever the illness was, he passed it on to his son Pierre-Georges, who died weeks later. Madeleine Knobloch was pregnant at the time, but their second child did not survive long after birth. Seurat was buried on March 31, 1891 at Cimetià ¨re du Pà ¨re-Lachaise, the largest cemetery in Paris. He left behind a legacy of significant artistic innovation, despite dying at the very young age of 31. Seurat’s use of color and his work with pointillism have been his most enduring artistic legacies. In 1984, nearly a century after his death, Seurat’s most famous painting became the inspiration for a Broadway musical by Stephen Sondheim and James Lapine. Sunday in the Park with George is inspired by the painting, and the first act of the musical depicts Seurat himself in a highly fictionalized way, imagining his creative process. The musical focuses more on his artistic pursuits but also does depict a fictionalized version of his personal life, notably in the character of his mistress â€Å"Dot,† who seems to be an avatar for Madeleine Knobloch. Art students still study Georges Seurat today, and his influence on other artists began not long after his death. The cubist movement looked at his linear structures and form, which then influenced their ongoing artistic developments. And of course, even young children in the modern world learn about pointillism, usually through A Sunday Afternoon. Despite his short life, Georges Seurat established himself as a key and permanent player in the art world. Sources Courthion, Pierre. â€Å"Georges Seurat: French Painter.† Encyclopaedia Britannica, https://www.britannica.com/biography/Georges-Seurat.Georges Seurat, 1859–1891. New York: Metropolitan Museum of Art. 1991Jooren, Marieke; Veldink, Suzanne; Berger, Helewise.  Seurat. Krà ¶ller-Mà ¼ller Museum, 2014.

Persuasive Memo With Business Improvement Suggestions Essay

Persuasive Memo With Business Improvement Suggestions - Essay Example This is because the online customers will be able to access our products easily and raise views and questions at the same time. It is very unfortunate that the previous financial report shows that the company performance is not pleasing. This is because it reported a 10.3% decrease in return on investment. This shows that the profits are diminishing and an action to improve on the same is required. In order to solve this problem, I have come up with a proposal on creative ways. Persuade Cafe is a company with a good profile from its customers and the quality of its products. Also, the quality services offered to the customers are not questionable at all since their needs are met within a short time. This is clear from the survey done from 732 respondents where majority were content with our services and products. In addition, the survey shows that some customers do not know some of the products existing in Persuade Cafe like espresso drinks. Following the responses of the customers, I request the company to start advertising campaigns, improve on products and introduce new products in the market. The advertising campaigns will focus on prospective customers who are not aware of products and services offered. It will also educate the consumers on how to use the products in order to get the best result. Some of the customers are not aware on where they can obtain some of the company’s products. ... In another dimension, most of the products will be purchased due to the presence of free samples. In order to market the products widely, there is need to use media group like television, radios and newspapers. Introduction of new products in the market is another suggestion that will increase the returns. New types of coffee, tea, bakery and soft drinks will not only increase sales, but also create a competitive advantage to the company (Ober, 2007). The company will be in a position to compete with its competitors like Starbacks who also deal with almost the same products. The survey shows that there are complains on the quality of the products and services. Pastry is one product that many consumers are complaining about. Also, bakery items and espresso drinks are of low quality, which can lead to loss of customers due to lack of satisfaction. This was the main reason why the head of business development, Christopher, was disappointed by the customer survey results. In order to cat er for all consumers, I suggest Persuade Cafe to rebrand its products into small and big quantities. Since customers have different tastes and preferences, it is important to have the goods in different packages and colors. This will increase returns in the short run as well as in the long run and also attract fair competition. Having in mind that the economy is not performing well and the status of the company, this project costs a substantive amount of money, but you are assured of immediate return. Advertising, rebranding and packaging costs are all variable to the company hence easy to meet. Advertising campaigns and rebranding will enable the company maintain its current customers and attracting others. Quality products and services give the